Primarily responsible for developing digital marketing strategies & campaigns for brand building, awareness and taking proper measures to evaluate & improve the performance.

• Build a brand’s social media profiles from scratch and administer daily activities.
• Run organic and paid campaigns to effectively communicate the message to the target audience.
• Coordinate with digital agencies for the timely execution of digital campaigns.
• Develop engaging and creative content for regularly scheduled posts, which enlighten audiences and promote brand awareness.
• Managing bids & budgets to improve paid advertising performance. 
• Measure & track digital marketing performance aligns with brand goals.
• Performing keyword research to scale accounts. 
• Manage in-store & on-store marketing executions w.r.t trade promotions.
• Manage printing & POS materials & other items whenever required.
• Coordinate with vendors for the development of different marketing materials & maintain vendor’s records.
• Gain market insights for A, B & C category stores respectively.
• Daily market visits required as assigned by the brand manager
• Manage Gondola placements in terms of product availability & visibility at every single store assigned.
• Should have a positive attitude to take challenges and meet deadlines.
• Conduct market research to analyze consumer behavior e.g. purchasing habits, trends and preferences.
• Must be a good team player along with good communication and presentation skills.
• Must have a good command of Microsoft office.