· Identify, develop, and evaluate marketing strategy, based on knowledge of establishing objectives, market characteristics, and cost and markup factors.
· Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
· Use sales forecasting and strategic planning to ensure the sale and profitability of products, or services, analyzing business developments and monitoring market trends & Customers
· Develop pricing strategies, balancing firm objectives and customer satisfaction
· Initiate market research studies and analyze their findings.
· Conduct economic and commercial surveys to identify potential markets for products and services.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.