Ecommerce Managers oversee a company’s online sales. They are responsible for the image of the company and generating sales through the internet. They oversee a team of web and software developers who contribute to the look and systems of the website
Duties of the Ecommerce manager:
· Oversee a team of designers and marketers
· Responsible for all online activities
· Develop affiliate marketing programs
· Create and maintain an online business plan
· Staying up to date on software or data trends
· Keep current knowledge of online trends
· Updating website for new mobile or computer systems to appeal to current and future customers
· Provide analytic reports of online sales
· Search Engine Optimization (SEO), PPC,CMS, Social Media, Email marketing.
Requirements of the role:
· Experience managing a team of people
· Ability to critique and advise E-Commerce team
· Digital marketing experience and keen interest
· In depth understanding of web design and web analytic software
· Experience in marketing and technology
· Ideally use of Adobe Photoshop, IDesign, UX, Dreamweaver, Google Analytics
· Knowledge of Bulk Editing, Multi-Attribution modelling, Bid Management across networks, A/B testing of adverts, Google adwords
· Educated to degree level in Digital Marketing or any related field