1. New business development through channel establishment in potential areas and assessing market through segmentation studies.

2. Grow business through efficient relationship management, training and on the job coaching of sales representatives.

3. Drive sales performance through implementation of sales and marketing initiatives, achieve targets.

4. Build and maintain effective relationship with key and potential clients, interacting with business partners and provide expert knowledge and support to ensure operational excellence and standard application of operating standards.

5. Monitor key accounts performance trends and determine appropriate actions to address any issues to optimize the business and deliver best-in-class customer service and compliance to credit policy.

6. Participate in negotiations and become a key player in administering contractual agreements with clients in the region.

7. Provide the Company with marketing/sales intelligence related to own area of responsibility and help the Company performance.

8. Map large account mapping and develop entry strategies for customers in Cement, Power, Mining, Construction and Manufacturing sectors.

9. Manage existing clients/distributors of the assigned area.

10. Roll out annual Distributor programs.

11. To work closely with the distributor and their staff members in meeting monthly targets.

12. To ensure the Key Performance Indicators for Volumes & Gross Margins are delivered as per plan Work.

13. Provide after sales service and technical support to Customers.

14. Educate sales team by establishing programs in the areas of new account sales and growth, retention of existing account sales, sales of emerging products and multi-product sales, profitability, improved presentation strategies, proper use of company resources, management of financial issues on supply opportunities and contracts where applicable and oil company incentive and branding programs that are available to the company.